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We’re now introduced to another alias, Tyler Baudelaire, a wealthy jet-setter who leisures in the French Riviera and its surroundings. IGOR’s showmanship took the form of character-building, significantly reinforced by accompanying visuals but not overwhelmingly present in the music itself. The new body of work builds on his appetite for performance more than its acclaimed predecessor, knowing almost all too well that all eyes are on him. Little did we know that eighteen months later, those words would be revealed as the title to Tyler’s sixth album.ĬALL ME IF YOU GET LOST was announced only a week ago but it is pretty obvious Tyler has been in the studio preparing this release for quite some time. Despite the scrutiny, one crucial detail goes mostly unnoticed: a tag on the suitcase’s handle reads “CALL ME IF YOU GET LOST” in tiny lettering. It’s the 62nd Grammys and the artist is the red carpet’s main attraction. He kneels to clicking cameras and opens his luggage to reveal the outfit he would wear later that night. Standing straight as an arrow in a bellboy pink suit, Tyler, The Creator (Igor for the night) is clutching a salmon suitcase, seemingly awaiting a summons from Wes Anderson’s imagined Budapest Hotel. Two years after the Grammy-winning IGOR, Tyler, The Creator has never sounded more aware that people are listening on CALL ME IF YOU GET LOST.